Social Media has changed the face of virtually every consumer-related industry. It is now a primary tool for marketing and distribution running the full range from webisodes, TV shows, networks, and major motion pictures alike. In socializing cinema, the very way audiences view and enjoy entertainment itself as co-viewing evolves along new social platforms and added screen involvement. By situating cinema, programs and movies are moving outside beyond the theater and living room in real-time and becoming living media alongside our daily lives. Profound social good and edutainment increasingly results from the global connection and information provided by dramatically lower barriers of entry, user generated content, word or mouth and viralization.
SoCin recognizes the game-changing impact of Social Media and the web on the Film and TV industry. Its Social Cinema Week aims to provide balanced panels of leading experts from both Film and TV as well as those with social expertise. Importantly, SoCin’s new approach to industry networking parties provide intimate environments to take these conversations further, spark academic debate, and begin building Social Cinema best practices.
SoCin Toronto will take place from September 13-16, 2010, and will be a ‘can’t miss event’ for studios, networks, technology companies, producers, directors, actors, digital and social media professionals, brand representatives, ad and marketing agencies, entrepreneurs and investors.
